While economic forecasters are scratching their heads wondering if there will be a recession, the North American industry has given them the most technologically advanced answer: "We don't have time to recession, we have robots!"

According to a recent report from the Association for the Advancement of Automation (A3), the first half of 2025 in the United States and Canada turned out to be surprisingly stable for the robotics industry. If it was expected that companies would start tightening their belts and postponing expensive technological upgrades, then the reality turned out to be exactly the opposite.

Numbers that speak louder than words

• Robot orders remained at the same level: The industry showed resilience, almost repeating the result of the first half of last year, which was itself one of the best in history.

• Not a single car: Although auto giants are traditionally the main buyers, this time their share has decreased slightly. This means that other industries, from food to logistics, have taken up the banner of automation.

• Robots are the best insurance: Companies do not see automation as an expense item, but as a strategic investment. The robot does not take sick leave, does not require a salary increase, and works 24/7. In uncertain times, this is the best insurance against personnel and operational risks.

Why did everyone rush to buy robots? Versions from "Captain Obvious"

1. "There are simply no people!" the factory owners declare in unison. The demographic pit and the tough labor market force businesses to look for alternatives to live employees. The robot is hired at the click of a mouse, not after five rounds of interviews.

2. "We must be competitive!" In order not to lose to manufacturers from other countries, local companies are forced to increase efficiency. And here, without automation, it's like without hands. More precisely, as without robo-hands.

3. Chain reaction. One factory in the industry is being automated, and its competitors are immediately rushing to order robots so as not to be left on the sidelines with a wheelbarrow and a shovel in the era of unmanned loaders.

What is the result?

A3 experts are cautiously optimistic about the future. The trend is clear: automation has ceased to be a luxury for the elite and has become a necessity for survival. The world is heading towards the fact that soon a robot on the assembly line will be as commonplace as a coffee machine in the office.

It seems that the most popular employee of 2025 is not a team leader or an IT specialist, but a multi—articular manipulator with six degrees of freedom. And he's not going to go on vacation.

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